As a small business owner, you already know how tough it can be to succeed in today’s economy. However, if you fall behind on website development, your competitors will gain even more ground. Rather than let this happen, have a website that will serve your business well in the years ahead. If you are currently developing a website for your business or need to revamp an existing site that is not producing the results you need, here are a few website design tips to keep in mind.
Simple Yet Unique
While you want your website to stand out from the competition, you also want it to be simple enough for any potential customer to easily use upon their online visit. Like anything else associated with your business, a great first impression will go far in keeping customers returning time after time. Therefore, don’t use standard templates for your website. Instead, keep it user-friendly, clear of clutter, and easy for people to get from Point A to Point B with only a click or two.
Showcase Your Products and Services
When a potential customer visits your website, you will only have a few seconds to get their attention and make sure they continue looking at what your business has to offer. To keep their attention, showcase your products or services by using photos that are crisp and clear, and also have accompanying descriptions that are concise and easy to understand.
Quick Loading Time
If there is one thing that is sure to drive customers away from any website, it is arriving at one that takes forever to finish loading. If this has been a problem with your website, correct this problem immediately. By having a quick loading time for your website, you instantly increase the chances visitors to your site will stick around a bit longer.
Give it a Professional Look
When a website has been done by amateurs who have little idea what they’re doing, it is obvious right from the start. To make sure your website does not fall into this category, make sure it has a professional look from the very beginning. To do so, you should do such things as highlight colors that are used in your company’s logo, use only one or two fonts that are used consistently throughout the website, and proofread any content to make sure there are no grammatical errors or typos.
Don’t Overlook the Contact Page
While many small business owners are focused on making sure their products or services get the proper amount of attention, they often fail to realize they should also pay attention to their website’s Contact page. If you don’t, customers who may be interested in learning more about you may not be able to do so. To prevent this from occurring, make sure your company’s phone number and email address are always displayed prominently on your website, such as at the top and bottom of all your website’s pages. In addition, create a Contact page that also includes your company’s physical address, hours of operation, and a map making it easy for people to find your location.
Finally, make sure your website is SEO-friendly when people are doing a Google search. Otherwise, even if you have the best products or services around, many customers may never know you exist. To do so, you’ll need relevant keywords, correct URLs, and a site with clear content. To get this, you should likely work with a website development company.
By making these suggestions part of your company’s website, you’re likely to see both an increase in customers and profits.